| 10:00 am |
Open from Roisin Donnelly, Corporate Marketing Director of P&G |
| |
Introduction on behalf of The Marketing Society |
| 10:15 am |
Pete Markey, Marketing Director of More Th>n |
| |
Pete was named UK marketer of the year in June and will present a case study on the success of the More Th>n brand |
10:45 am
|
Charlie Robertson, Founder, Red Spider Network |
| |
Charlie Robertson is one of the top planners working in the UK and will look at why traditional brand theory doesn't work for Financial Services |
| 11.15 am |
Close from Alan Mackenzie, Head of Communications at National Australia Group |
| 11:30 am |
Event finishes |