Charlie Robertson

founder of the Red Spider Network

Red Spider Network is an independent brand strategy consultancy, founded in 1994, which operates anywhere in the world for brand owners and their communications agents using its proprietary tools and methods based on global brand best practice.

Clients have included LEGO, BBC, Unilever, Diageo, P&G, 3i plc; Scottish & Newcastle, and a variety of international advertising and design agencies in Japan, US, Europe and Australia.

It advises on brand positioning, communications and new brand development and trains in its methods and was appointed this year on the Government's framework for training.

It is seen as being more creative with strategy than its competitors.

After 16 years working in London advertising agencies, laterally as Head of Planning at Bartle Bogle Hegarty, working on Audi Cars and Shell International in 1992 he headed home to his native Scotland to raise his family and set up a Planning Department for Leith Agency to compete with the best creative agencies in UK. It drew on a network of planners internationally as an early pioneer of 'virtual networks' It became the basis of founding the Red Spider Brand Consultancy network in 1994, with Leith Agency and the BBC as founding clients.

He has won advertising effectiveness awards, lectured and tutored in strategy for the IPA in UK and 4A's in USA and run strategy workshops in Denmark, Finland, Germany, Australia and Japan. He was appointed an honorary member for life of the Account Planning Group in the UK, and was Executive in Residence at University of Oregon School of Advertising and Journalism and is published for work in creative strategy.

His key partners are in Hong Kong, London and Sydney.

Pete Markey

Marketing Director MORE TH>N

Pete Markey is MORE TH>N Marketing Director, responsible for all above and below the line media as well as brand development, customer and digital marketing. Pete was previously MORE TH>N's Head of Marketing for 2 years.

Prior to this, he was Onetel Head of Marketing for 3 years, helping effectively develop and re-position the brand in the highly competitive telecoms market.

Pete has also worked at the AA as Marketing Communications Manager, and before that in marketing comms and brand roles at British Gas.

Pete graduated from Southampton Solent University with a BA Hons in Corporate Communication and is a Chartered Marketer. He is currently studying for an MBA at Ashridge Business School.

Pete is 36 and lives in Surrey with his wife, son, aged 8 and daughter, aged 2. He enjoys cycling, roller coasters and is supporter of Portsmouth FC.

Roisin Donnelly

Corporate Marketing Director
Procter & Gamble UK and Ireland

Roisin Donnelly is Corporate Marketing Director and Head of Marketing for Procter & Gamble UK and Ireland. She is responsible for marketing on all P&G brands, including the Gillette portfolio.

Her previous roles include Marketing Director for Fine Fragrance in North and South America where she launched Hugo Boss, now global market leader. Before this she was Marketing Director for Cosmetics and Fragrances for Western Europe, Eastern Europe , Middle East and Africa.

She has also led the UK and Western European haircare business launching Wash & Go and then Pantene which both achieved market leadership across UK and Europe.

Under Roisin's leadership P&G UK& Ireland marketing organisation has won a record number of marketing awards including 10 Product of the Year awards in both 2006 and 2007. She was also recognised as FMCG Marketing Employer of the Year and elected Marketer of the Year in 2007. Roisin is passionate about innovation and has led P&G's increased marketing in new media.

Roisin is on the Board of Cosmetic Executive Women, a fellow of the Marketing Society, a member of the Marketing Group of GB, a member of WACL and a school governor. She is also on the business committee of Glasgow University.